45
white foundation
Skip itA small market ($58K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Competition
Good44%top-5 click share — leaders hold, buyers still browse
Conversion
Good4.3%search→purchase rate — share of searches ending in a sale
Price range
Okay£3.83–£21.93cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay83%top-5 brand share — brands hold most of the demand
Review moat
Bad4,776.64avg incumbent reviews — the moat a new listing must climb
Avg price
Bad£6.99avg listing price — sweet spot $15–$100
Market size
Bad£58K£58K/yr · 192K searches
Growth
Bad-19.9%90-day search growth — must beat 0% to launch