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white face paint
Skip itPrices mostly outside the sweet spot ($3.18–$9.70) — this niche doesn't clear our bar today.
Conversion
Incredible14.6%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Review moat
Okay2,080.07avg incumbent reviews — the moat a new listing must climb
Brand share
Okay85%top-5 brand share — brands hold most of the demand
Market size
Okay£127K£127K/yr · 177K searches
Growth
Okay+2.2%90-day search growth — must beat 0% to launch
Competition
Bad75%top-5 click share — a locked-up shelf
Avg price
Bad£4.91avg listing price — sweet spot $15–$100
Price range
Bad£3.18–£9.70cheapest to priciest tracked listing — scored on the share inside $15–$100