40
white eyeliner
Skip itPrices mostly outside the sweet spot ($2.05–$7.59) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Incredible18.2%search→purchase rate — share of searches ending in a sale
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Growth
Okay+0.8%90-day search growth — must beat 0% to launch
Market size
Bad£86K£86K/yr · 120K searches
Brand share
Bad91%top-5 brand share — brand-locked demand
Review moat
Bad21,058.89avg incumbent reviews — the moat a new listing must climb
Competition
Bad87%top-5 click share — a locked-up shelf
Avg price
Bad£3.91avg listing price — sweet spot $15–$100
Price range
Bad£2.05–£7.59cheapest to priciest tracked listing — scored on the share inside $15–$100