50
white company
Worth a lookShows low returns (0.5%), but brand-locked demand (top 5 brands take 94% of clicks) keeps it on the watch list.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Avg price
Incredible£25.37avg listing price — sweet spot $15–$100
Price range
Great£13.47–£66.66cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Great172.12avg incumbent reviews — the moat a new listing must climb
Market size
Okay£269K£269K/yr · 402K searches
Competition
Okay56%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay2.6%search→purchase rate — share of searches ending in a sale
Growth
Bad-10.3%90-day search growth — must beat 0% to launch
Brand share
Bad94%top-5 brand share — brand-locked demand