55
wet wipes for adults
Worth a lookShows low returns (0.1%), but strong incumbent ratings (4.6★) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Incredible13.0%search→purchase rate — share of searches ending in a sale
Market size
Good£433K£433K/yr · 316K searches
Price range
Good£1.13–£32.92cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good72%top-5 brand share — brands hold most of the demand
Competition
Good55%top-5 click share — leaders hold, buyers still browse
Avg price
Okay£10.56avg listing price — sweet spot $15–$100
Growth
Okay+4.6%90-day search growth — must beat 0% to launch
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Okay3,703.81avg incumbent reviews — the moat a new listing must climb