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wella t18 toner
Skip itPrices mostly outside the sweet spot ($3.39–$12.77) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Review moat
Okay2,422.7avg incumbent reviews — the moat a new listing must climb
Conversion
Okay2.8%search→purchase rate — share of searches ending in a sale
Brand share
Bad90%top-5 brand share — brand-locked demand
Avg price
Bad£7.95avg listing price — sweet spot $15–$100
Growth
Bad-11.3%90-day search growth — must beat 0% to launch
Market size
Bad£53K£53K/yr · 243K searches
Price range
Bad£3.39–£12.77cheapest to priciest tracked listing — scored on the share inside $15–$100