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wella oil reflections
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Great11.6%search→purchase rate — share of searches ending in a sale
Avg price
Okay£11.44avg listing price — sweet spot $15–$100
Review moat
Okay2,164.64avg incumbent reviews — the moat a new listing must climb
Market size
Okay£172K£172K/yr · 130K searches
Growth
Bad-1.9%90-day search growth — must beat 0% to launch
Competition
Bad76%top-5 click share — a locked-up shelf
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Price range
Bad£4.33–£17.24cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Bad100%top-5 brand share — brand-locked demand