47
wella nutri enrich shampoo and conditioner
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Incredible12.8%search→purchase rate — share of searches ending in a sale
Avg price
Great£15.15avg listing price — sweet spot $15–$100
Price range
Good£9.67–£23.67cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay1,607.76avg incumbent reviews — the moat a new listing must climb
Market size
Okay£196K£196K/yr · 101K searches
Competition
Okay62%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Bad-5.4%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand