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wella mousse
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Incredible14.3%search→purchase rate — share of searches ending in a sale
Review moat
Good963.5avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+0.0%90-day search growth — must beat 0% to launch
Competition
Bad79%top-5 click share — a locked-up shelf
Avg price
Bad£6.15avg listing price — sweet spot $15–$100
Market size
Bad£51K£51K/yr · 58K searches
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad£2.51–£10.92cheapest to priciest tracked listing — scored on the share inside $15–$100