48
wella koleston perfect
Skip itPrices mostly outside the sweet spot ($6.00–$13.99) — this niche doesn't clear our bar today.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Quality gap
Great4.0★avg incumbent rating — lower means beatable quality
Growth
Good+33.5%90-day search growth — must beat 0% to launch
Competition
Okay57%top-5 click share — leaders hold, buyers still browse
Review moat
Okay1,801avg incumbent reviews — the moat a new listing must climb
Conversion
Okay3.4%search→purchase rate — share of searches ending in a sale
Avg price
Okay£9.85avg listing price — sweet spot $15–$100
Brand share
Okay86%top-5 brand share — brands hold most of the demand
Market size
Bad£52K£52K/yr · 154K searches
Price range
Bad£6.00–£13.99cheapest to priciest tracked listing — scored on the share inside $15–$100