40
wella hairspray
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Incredible19.1%search→purchase rate — share of searches ending in a sale
Review moat
Good968.1avg incumbent reviews — the moat a new listing must climb
Growth
Okay+11.7%90-day search growth — must beat 0% to launch
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Avg price
Okay£8.97avg listing price — sweet spot $15–$100
Market size
Bad£87K£87K/yr · 51K searches
Price range
Bad£2.49–£18.17cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Bad79%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand