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wella bleach powder
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Incredible17.1%search→purchase rate — share of searches ending in a sale
Avg price
Great£17.57avg listing price — sweet spot $15–$100
Review moat
Good1,037.5avg incumbent reviews — the moat a new listing must climb
Price range
Good£3.51–£30.01cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good£341K£341K/yr · 113K searches
Growth
Bad-9.0%90-day search growth — must beat 0% to launch
Quality gap
Bad4.8★avg incumbent rating — lower means beatable quality
Competition
Bad87%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand