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wednesday addams wig
Skip itSoft demand (-79.9% this quarter) — this niche doesn't clear our bar today.
Quality gap
Incredible3.9★avg incumbent rating — lower means beatable quality
Review moat
Incredible88.86avg incumbent reviews — the moat a new listing must climb
Conversion
Good5.5%search→purchase rate — share of searches ending in a sale
Avg price
Okay£8.96avg listing price — sweet spot $15–$100
Brand share
Bad91%top-5 brand share — brand-locked demand
Returns
Bad8.1%return rate — above 5% kills the launch gate
Market size
Bad£41K£41K/yr · 84K searches
Competition
Bad91%top-5 click share — a locked-up shelf
Growth
Bad-79.9%90-day search growth — must beat 0% to launch
Price range
Bad£6.09–£11.63cheapest to priciest tracked listing — scored on the share inside $15–$100