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waterproof mascara
Worth a lookShows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Incredible12.8%search→purchase rate — share of searches ending in a sale
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Market size
Good£664K£664K/yr · 822K searches
Competition
Good55%top-5 click share — leaders hold, buyers still browse
Growth
Okay+18.9%90-day search growth — must beat 0% to launch
Brand share
Bad91%top-5 brand share — brand-locked demand
Avg price
Bad£6.28avg listing price — sweet spot $15–$100
Review moat
Bad20,107.61avg incumbent reviews — the moat a new listing must climb
Price range
Bad£3.31–£15.67cheapest to priciest tracked listing — scored on the share inside $15–$100