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water based moisturiser
Skip itA concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Incredible12.6%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Growth
Bad-1.5%90-day search growth — must beat 0% to launch
Review moat
Bad5,424avg incumbent reviews — the moat a new listing must climb
Avg price
Bad£7.66avg listing price — sweet spot $15–$100
Market size
Bad£66K£66K/yr · 69K searches
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad£6.39–£9.50cheapest to priciest tracked listing — scored on the share inside $15–$100