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wash cloth
Skip itPrices mostly outside the sweet spot ($2.38–$12.62) — this niche doesn't clear our bar today.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Conversion
Good6.0%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Good74%top-5 brand share — brands hold most of the demand
Competition
Okay59%top-5 click share — leaders hold, buyers still browse
Review moat
Bad7,145.08avg incumbent reviews — the moat a new listing must climb
Avg price
Bad£6.57avg listing price — sweet spot $15–$100
Growth
Bad-15.1%90-day search growth — must beat 0% to launch
Market size
Bad£56K£56K/yr · 142K searches
Price range
Bad£2.38–£12.62cheapest to priciest tracked listing — scored on the share inside $15–$100