38
warm vanilla sugar bath and body works
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Price range
Great£13.48–£50.63cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great£21.03avg listing price — sweet spot $15–$100
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Competition
Okay60%top-5 click share — leaders hold, buyers still browse
Review moat
Okay3,722.84avg incumbent reviews — the moat a new listing must climb
Growth
Bad-12.6%90-day search growth — must beat 0% to launch
Market size
Bad£56K£56K/yr · 312K searches
Conversion
Bad0.9%search→purchase rate — share of searches ending in a sale
Brand share
Bad100%top-5 brand share — brand-locked demand