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volumising hair products
Skip itBrand-locked demand (top 5 brands take 94% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Great8.9%search→purchase rate — share of searches ending in a sale
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Market size
Okay£268K£268K/yr · 408K searches
Competition
Okay63%top-5 click share — leaders hold, buyers still browse
Price range
Okay£2.92–£20.28cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Bad4,228.59avg incumbent reviews — the moat a new listing must climb
Avg price
Bad£7.38avg listing price — sweet spot $15–$100
Growth
Bad-18.1%90-day search growth — must beat 0% to launch
Brand share
Bad94%top-5 brand share — brand-locked demand