51
volume shampoo
Worth a lookShows low returns (0.1%), but soft demand (-14.3% this quarter) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Great8.1%search→purchase rate — share of searches ending in a sale
Competition
Good51%top-5 click share — leaders hold, buyers still browse
Price range
Good£1.22–£31.99cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good73%top-5 brand share — brands hold most of the demand
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Avg price
Okay£10.72avg listing price — sweet spot $15–$100
Market size
Okay£165K£165K/yr · 190K searches
Review moat
Okay3,938.31avg incumbent reviews — the moat a new listing must climb
Growth
Bad-14.3%90-day search growth — must beat 0% to launch