49
volume mousse
Skip itSoft demand (-15.2% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Great10.3%search→purchase rate — share of searches ending in a sale
Brand share
Good69%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay61%top-5 click share — leaders hold, buyers still browse
Market size
Okay£193K£193K/yr · 208K searches
Review moat
Okay2,894.43avg incumbent reviews — the moat a new listing must climb
Price range
Okay£2.51–£20.64cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay£9.00avg listing price — sweet spot $15–$100
Growth
Bad-15.2%90-day search growth — must beat 0% to launch
Signals No Dominant Brand