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vo5 mousse
Skip itBrand-locked demand (top 5 brands take 96% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Great7.0%search→purchase rate — share of searches ending in a sale
Review moat
Okay1,538.17avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Price range
Okay£2.50–£20.13cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Bad74%top-5 click share — a locked-up shelf
Growth
Bad-7.2%90-day search growth — must beat 0% to launch
Market size
Bad£71K£71K/yr · 164K searches
Avg price
Bad£6.18avg listing price — sweet spot $15–$100
Brand share
Bad96%top-5 brand share — brand-locked demand