40
vitamin e serum for face
Skip itBrand-locked demand (top 5 brands take 94% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Great10.4%search→purchase rate — share of searches ending in a sale
Review moat
Okay1,559.25avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay£134K£134K/yr · 142K searches
Price range
Okay£5.07–£18.98cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay£9.06avg listing price — sweet spot $15–$100
Growth
Bad-10.6%90-day search growth — must beat 0% to launch
Competition
Bad77%top-5 click share — a locked-up shelf
Brand share
Bad94%top-5 brand share — brand-locked demand