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vitamin e oil
Skip itPrices mostly outside the sweet spot ($2.97–$13.75) — this niche doesn't clear our bar today.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Conversion
Great10.2%search→purchase rate — share of searches ending in a sale
Brand share
Good64%top-5 brand share — brands hold most of the demand
Competition
Okay55%top-5 click share — leaders hold, buyers still browse
Market size
Okay£186K£186K/yr · 255K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Bad-4.4%90-day search growth — must beat 0% to launch
Review moat
Bad7,098.96avg incumbent reviews — the moat a new listing must climb
Avg price
Bad£7.19avg listing price — sweet spot $15–$100
Price range
Bad£2.97–£13.75cheapest to priciest tracked listing — scored on the share inside $15–$100