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vitamin c cream
Skip itSoft demand (-36.9% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Conversion
Good5.3%search→purchase rate — share of searches ending in a sale
Market size
Okay£145K£145K/yr · 342K searches
Competition
Okay70%top-5 click share — leaders hold, buyers still browse
Review moat
Bad6,037.82avg incumbent reviews — the moat a new listing must climb
Price range
Bad£3.76–£18.54cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Bad£8.01avg listing price — sweet spot $15–$100
Brand share
Bad97%top-5 brand share — brand-locked demand
Growth
Bad-36.9%90-day search growth — must beat 0% to launch