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vegetable glycerin
Skip itA concentrated shelf (top 5 take 79% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Incredible14.0%search→purchase rate — share of searches ending in a sale
Review moat
Good1,356.67avg incumbent reviews — the moat a new listing must climb
Growth
Good+23.1%90-day search growth — must beat 0% to launch
Brand share
Okay79%top-5 brand share — brands hold most of the demand
Price range
Okay£4.33–£21.06cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay£157K£157K/yr · 134K searches
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Avg price
Bad£8.38avg listing price — sweet spot $15–$100
Competition
Bad79%top-5 click share — a locked-up shelf