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vanilla soap
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Good4.6%search→purchase rate — share of searches ending in a sale
Review moat
Okay2,028.89avg incumbent reviews — the moat a new listing must climb
Competition
Okay59%top-5 click share — leaders hold, buyers still browse
Price range
Okay£1.19–£24.82cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay£10.84avg listing price — sweet spot $15–$100
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-24.0%90-day search growth — must beat 0% to launch
Market size
Bad£47K£47K/yr · 93K searches
Brand share
Bad100%top-5 brand share — brand-locked demand