54
vanilla perfume
Worth a lookShows low returns (0.4%), but soft demand (-13.4% this quarter) keeps it on the watch list.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Avg price
Great£20.31avg listing price — sweet spot $15–$100
Price range
Great£1.78–£97.13cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Brand share
Good72%top-5 brand share — brands hold most of the demand
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Market size
Good£313K£313K/yr · 738K searches
Conversion
Okay2.1%search→purchase rate — share of searches ending in a sale
Review moat
Bad4,722.03avg incumbent reviews — the moat a new listing must climb
Growth
Bad-13.4%90-day search growth — must beat 0% to launch