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vanilla lip balm
Skip itA small market ($35K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Good4.0%search→purchase rate — share of searches ending in a sale
Competition
Okay60%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad6,001.9avg incumbent reviews — the moat a new listing must climb
Avg price
Bad£7.63avg listing price — sweet spot $15–$100
Price range
Bad£1.77–£17.46cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Bad94%top-5 brand share — brand-locked demand
Growth
Bad-25.6%90-day search growth — must beat 0% to launch
Market size
Bad£35K£35K/yr · 113K searches