39
vanilla deodorant
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Good6.9%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Avg price
Okay£11.07avg listing price — sweet spot $15–$100
Price range
Okay£1.81–£23.86cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay£150K£150K/yr · 196K searches
Growth
Okay+0.4%90-day search growth — must beat 0% to launch
Competition
Bad84%top-5 click share — a locked-up shelf
Review moat
Bad32,970.27avg incumbent reviews — the moat a new listing must climb
Brand share
Bad100%top-5 brand share — brand-locked demand