50
vanilla body spray
Worth a lookShows low returns (0.1%), but prices mostly outside the sweet spot ($0.83–$17.29) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Competition
Great40%top-5 click share — an open shelf
Market size
Good£611K£611K/yr · 3.7M searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay81%top-5 brand share — brands hold most of the demand
Review moat
Okay2,647.67avg incumbent reviews — the moat a new listing must climb
Conversion
Okay2.8%search→purchase rate — share of searches ending in a sale
Growth
Bad-3.0%90-day search growth — must beat 0% to launch
Avg price
Bad£5.94avg listing price — sweet spot $15–$100
Price range
Bad£0.83–£17.29cheapest to priciest tracked listing — scored on the share inside $15–$100