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36

vanilla body set

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Soft demand (-43.0% this quarter) — this niche doesn't clear our bar today.

Market size 7Growth 4Conversion 52Competition 41Returns 98Price range 69Avg price 88Brand share 10Review moat 25Quality gap 35

Returns

Incredible0.5%

return rate — above 5% kills the launch gate

Avg price

Great£20.20

avg listing price — sweet spot $15–$100

Price range

Good£4.96–£37.57

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Good4.3%

search→purchase rate — share of searches ending in a sale

Competition

Okay60%

top-5 click share — leaders hold, buyers still browse

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Review moat

Bad4,291.35

avg incumbent reviews — the moat a new listing must climb

Brand share

Bad96%

top-5 brand share — brand-locked demand

Market size

Bad£29K

£29K/yr · 34K searches

Growth

Bad-43.0%

90-day search growth — must beat 0% to launch

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