60
urea cream
Worth a lookShows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Great10.8%search→purchase rate — share of searches ending in a sale
Brand share
Good61%top-5 brand share — brands hold most of the demand
Growth
Good+44.5%90-day search growth — must beat 0% to launch
Market size
Good£457K£457K/yr · 575K searches
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Review moat
Bad6,964.18avg incumbent reviews — the moat a new listing must climb
Avg price
Bad£7.38avg listing price — sweet spot $15–$100
Price range
Bad£4.80–£10.74cheapest to priciest tracked listing — scored on the share inside $15–$100