59
urea body lotion
Worth a lookShows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Great9.0%search→purchase rate — share of searches ending in a sale
Growth
Great+65.5%90-day search growth — must beat 0% to launch
Market size
Good£705K£705K/yr · 753K searches
Price range
Good£4.80–£27.43cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,334.78avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Competition
Okay59%top-5 click share — leaders hold, buyers still browse
Avg price
Okay£10.37avg listing price — sweet spot $15–$100
Brand share
Bad100%top-5 brand share — brand-locked demand