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under eye patches
Worth a lookShows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Market size
Great£1.6M£1.6M/yr · 2.3M searches
Conversion
Great7.3%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Brand share
Good75%top-5 brand share — brands hold most of the demand
Competition
Okay58%top-5 click share — leaders hold, buyers still browse
Price range
Okay£3.50–£24.53cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay£9.75avg listing price — sweet spot $15–$100
Review moat
Bad10,238.61avg incumbent reviews — the moat a new listing must climb
Growth
Bad-9.4%90-day search growth — must beat 0% to launch