50
turmeric soap
Worth a lookShows low returns (0.1%), but prices mostly outside the sweet spot ($3.53–$13.44) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Conversion
Great7.5%search→purchase rate — share of searches ending in a sale
Brand share
Good64%top-5 brand share — brands hold most of the demand
Competition
Okay56%top-5 click share — leaders hold, buyers still browse
Review moat
Okay1,931.7avg incumbent reviews — the moat a new listing must climb
Market size
Okay£141K£141K/yr · 258K searches
Avg price
Bad£7.31avg listing price — sweet spot $15–$100
Growth
Bad-21.9%90-day search growth — must beat 0% to launch
Price range
Bad£3.53–£13.44cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals Low Review Barrier