53
travel shower gel
Worth a lookShows low returns (0.1%), but pricing outside the sweet spot ($5.93 avg) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Great8.5%search→purchase rate — share of searches ending in a sale
Growth
Good+53.3%90-day search growth — must beat 0% to launch
Competition
Good51%top-5 click share — leaders hold, buyers still browse
Review moat
Okay2,493.18avg incumbent reviews — the moat a new listing must climb
Brand share
Okay82%top-5 brand share — brands hold most of the demand
Price range
Okay£0.93–£23.72cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay£114K£114K/yr · 227K searches
Avg price
Bad£5.93avg listing price — sweet spot $15–$100