60
travel shampoo and conditioner
Worth a lookShows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Great7.3%search→purchase rate — share of searches ending in a sale
Review moat
Good728.7avg incumbent reviews — the moat a new listing must climb
Brand share
Good67%top-5 brand share — brands hold most of the demand
Growth
Good+35.8%90-day search growth — must beat 0% to launch
Market size
Good£372K£372K/yr · 539K searches
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Price range
Okay£1.23–£23.72cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay£9.42avg listing price — sweet spot $15–$100