50
travel makeup brushes
Worth a lookShows low returns (0.3%), but a small market ($12K/yr) keeps it on the watch list.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Competition
Great25%top-5 click share — an open shelf
Brand share
Great49%top-5 brand share — no brand owns this niche
Avg price
Great£15.29avg listing price — sweet spot $15–$100
Price range
Good£3.28–£40.65cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,410.55avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Bad-21.2%90-day search growth — must beat 0% to launch
Conversion
Bad0.9%search→purchase rate — share of searches ending in a sale
Market size
Bad£12K£12K/yr · 91K searches
Signals No Dominant Brand