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travel face wash
Skip itPrices mostly outside the sweet spot ($1.85–$16.13) — this niche doesn't clear our bar today.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Conversion
Great8.5%search→purchase rate — share of searches ending in a sale
Growth
Good+35.0%90-day search growth — must beat 0% to launch
Competition
Okay55%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Bad91%top-5 brand share — brand-locked demand
Review moat
Bad9,340.68avg incumbent reviews — the moat a new listing must climb
Avg price
Bad£7.09avg listing price — sweet spot $15–$100
Market size
Bad£73K£73K/yr · 122K searches
Price range
Bad£1.85–£16.13cheapest to priciest tracked listing — scored on the share inside $15–$100