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tranexamic acid
Skip itA concentrated shelf (top 5 take 88% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Avg price
Good£12.90avg listing price — sweet spot $15–$100
Conversion
Okay4.0%search→purchase rate — share of searches ending in a sale
Growth
Okay+16.0%90-day search growth — must beat 0% to launch
Review moat
Okay2,040avg incumbent reviews — the moat a new listing must climb
Price range
Okay£7.85–£18.54cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay88%top-5 brand share — brands hold most of the demand
Market size
Okay£110K£110K/yr · 216K searches
Competition
Bad88%top-5 click share — a locked-up shelf