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tpob
Skip itSoft demand (-21.8% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible£37.93avg listing price — sweet spot $15–$100
Returns
Great1.3%return rate — above 5% kills the launch gate
Price range
Great£4.40–£105.69cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Okay59%top-5 click share — leaders hold, buyers still browse
Review moat
Okay2,732.9avg incumbent reviews — the moat a new listing must climb
Market size
Okay£129K£129K/yr · 255K searches
Brand share
Bad91%top-5 brand share — brand-locked demand
Conversion
Bad1.3%search→purchase rate — share of searches ending in a sale
Growth
Bad-21.8%90-day search growth — must beat 0% to launch