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toppik hair fibres medium brown
Skip itSoft demand (-15.1% this quarter) — this niche doesn't clear our bar today.
Conversion
Incredible15.5%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Avg price
Great£15.95avg listing price — sweet spot $15–$100
Price range
Good£5.98–£40.04cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Bad8,608.07avg incumbent reviews — the moat a new listing must climb
Market size
Bad£80K£80K/yr · 32K searches
Brand share
Bad93%top-5 brand share — brand-locked demand
Growth
Bad-15.1%90-day search growth — must beat 0% to launch
Competition
Bad80%top-5 click share — a locked-up shelf