49
tooth paint
Skip itPrices mostly outside the sweet spot ($2.24–$15.09) — this niche doesn't clear our bar today.
Quality gap
Incredible2.8★avg incumbent rating — lower means beatable quality
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Brand share
Good61%top-5 brand share — brands hold most of the demand
Conversion
Good6.6%search→purchase rate — share of searches ending in a sale
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Review moat
Good1,302.48avg incumbent reviews — the moat a new listing must climb
Avg price
Bad£7.17avg listing price — sweet spot $15–$100
Market size
Bad£70K£70K/yr · 147K searches
Growth
Bad-45.3%90-day search growth — must beat 0% to launch
Price range
Bad£2.24–£15.09cheapest to priciest tracked listing — scored on the share inside $15–$100