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too faced lip injection
Skip itBrand-locked demand (top 5 brands take 99% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Quality gap
Incredible4.0★avg incumbent rating — lower means beatable quality
Conversion
Good6.8%search→purchase rate — share of searches ending in a sale
Avg price
Good£13.61avg listing price — sweet spot $15–$100
Review moat
Okay3,466.75avg incumbent reviews — the moat a new listing must climb
Competition
Bad71%top-5 click share — a locked-up shelf
Growth
Bad-6.3%90-day search growth — must beat 0% to launch
Price range
Bad£4.05–£17.17cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad£48K£48K/yr · 52K searches
Brand share
Bad99%top-5 brand share — brand-locked demand
Signals Quality Gap