43
toni and guy shampoo
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Incredible12.3%search→purchase rate — share of searches ending in a sale
Review moat
Good612.05avg incumbent reviews — the moat a new listing must climb
Competition
Okay59%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+10.7%90-day search growth — must beat 0% to launch
Avg price
Bad£6.58avg listing price — sweet spot $15–$100
Market size
Bad£60K£60K/yr · 74K searches
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad£3.84–£13.89cheapest to priciest tracked listing — scored on the share inside $15–$100