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toner pads
Skip itBrand-locked demand (top 5 brands take 94% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Competition
Good53%top-5 click share — leaders hold, buyers still browse
Avg price
Good£12.34avg listing price — sweet spot $15–$100
Conversion
Good4.2%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay3,198.18avg incumbent reviews — the moat a new listing must climb
Market size
Okay£152K£152K/yr · 290K searches
Growth
Bad-4.9%90-day search growth — must beat 0% to launch
Price range
Bad£2.46–£18.60cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Bad94%top-5 brand share — brand-locked demand