40
tom ford tobacco vanille
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Avg price
Great£73.26avg listing price — sweet spot $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Conversion
Good4.7%search→purchase rate — share of searches ending in a sale
Market size
Okay£210K£210K/yr · 61K searches
Price range
Okay£14.24–£226.54cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay3,910.5avg incumbent reviews — the moat a new listing must climb
Competition
Bad87%top-5 click share — a locked-up shelf
Growth
Bad-30.7%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand
Signals High Price