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tom ford perfume women
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Avg price
Good£101.74avg listing price — sweet spot $15–$100
Review moat
Good742.88avg incumbent reviews — the moat a new listing must climb
Competition
Good47%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Price range
Okay£14.73–£223.99cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay£104K£104K/yr · 52K searches
Conversion
Bad1.9%search→purchase rate — share of searches ending in a sale
Growth
Bad-21.9%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand
Signals High Price