50
tom ford oud wood
Worth a lookShows low returns (1.2%), but brand-locked demand (top 5 brands take 96% of clicks) keeps it on the watch list.
Returns
Great1.2%return rate — above 5% kills the launch gate
Avg price
Great£63.55avg listing price — sweet spot $15–$100
Competition
Great39%top-5 click share — an open shelf
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Good£406K£406K/yr · 566K searches
Price range
Okay£12.97–£194.13cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay2,027.67avg incumbent reviews — the moat a new listing must climb
Growth
Bad-5.4%90-day search growth — must beat 0% to launch
Conversion
Bad1.1%search→purchase rate — share of searches ending in a sale
Brand share
Bad96%top-5 brand share — brand-locked demand
Signals High Price