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Skip itBrand-locked demand (top 5 brands take 96% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Conversion
Good6.1%search→purchase rate — share of searches ending in a sale
Review moat
Good982.32avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Okay£4.66–£21.72cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay63%top-5 click share — leaders hold, buyers still browse
Growth
Bad-1.3%90-day search growth — must beat 0% to launch
Avg price
Bad£8.69avg listing price — sweet spot $15–$100
Market size
Bad£53K£53K/yr · 100K searches
Brand share
Bad96%top-5 brand share — brand-locked demand